Welcome to Marquee,
the pinnacle of ServiceNow
customer experience

Reserved for 75 select global customers

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Experience Marquee

Unparalleled access. Faster path to results. Lasting Al advantage.

The "Triple A" Marquee Experience

Access

To our inner circle of advisors and pacesetters, co-marketing and exclusive event opportunities.

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Acceleration

Surrounding you with people, tools, and best practices to deliver success faster.

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Advantage

AI competitive edge via co-creation, roadmap influence and pre-release status.

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Access
Direct line to leadership,
insight and innovation

Connect with senior leaders, peers and external advisors. Gain access to VIP events and elevate your brand as an AI leader.

ServiceNow Knowledge Complimentary Passes

Receive two free passes to Knowledge, our premier annual customer event. Knowledge27 details coming soon.

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ServiceNow Marquee Leaders Advantage

Fuel authentic relationships with fellow C-suite executives in an exclusive setting designed to inspire candid and meaningful dialogue.

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Marquee Club

Private intimate customer networking experiences throughout the year, helping you make connections and bringing experts and external advisors to you.

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Dedicated Executive Sponsor

Engage with your dedicated ServiceNow executive committed to your priorities and invested in your success.

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Global Advisory Council

Tap into our network of external C-level advisors with global networks and board-level expertise.

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Elite Storytelling

Showcase your brand as an AI-forward innovator.

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Acceleration
From idea to impact – faster

Mutual acceleration, investment, and partnership to deliver success faster.

Commercial Strategy & Advisory

Simplified, flexible, more predictable buying models to ease consumption.

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Annual Executive Health Reviews

Get a pulse on your business impact and ensure success milestones are on track with ServiceNow experts and tailored annual reviews.

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Now on Now Concierge

Tailored workshops and best practices with ServiceNow practitioners.

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Deployment and Adoption Roundtables

Peer-to-peer learnings at ServiceNow events to accelerate your deployment and adoption.

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Advantage
Shape what’s next, before it’s next

AI innovation partnership and strategic influence on product direction.

AI Advantage Team

An elite team turning your AI vision into roadmap blueprints.

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Annual AI Intelligence Report

Yearly cohort AI intelligence report.

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AI Solutions Product Advisory Council

Help influence our product roadmap through early access and beta testing.

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Executive Advisory Board

Shape ServiceNow's AI strategy as a trusted C-level advisor.

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Industry Customer Advisory Boards

Shape industry innovation with peer executives and thought leaders.

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Early Access

Be among the first to experience ServiceNow's latest innovations before Market Launch.

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The world works with ServiceNow.
The future moves with Marquee.

Let's unlock the future together.

© 2026 ServiceNow. All rights reserved.

Gain the ability to try out enhancements in our next ServiceNow family release through the Early Release Program. Upgrade to the latest release ahead of Market Launch to validate new capabilities, prepare your teams, and shape your roadmap with first-mover insights.

By nomination only, the Industry Customer Advisory Boards enable select customers to collaborate with a community of industry thought leaders. Members will share insights, connect with peer executives, shape innovation, and strengthen the role that ServiceNow can play in transforming the industry.

By nomination only, this C-level advisory board is an exclusive opportunity to network and exchange ideas on fast-moving tech with peers, co-create the future of AI at Work with ServiceNow, and influence ServiceNow's strategy, future, and vision. Designed for customers reporting to the CEO. Limited availability. Pre-approval required.

Influence product strategy through direct engagement with ServiceNow product leadership. The AI Solutions Product Advisory Council is comprised of distinguished members who will actively shape the future of AI solutions at ServiceNow. Limited availability. Pre-approval required.

Annual anonymized report providing AI benchmarking and insights that enable you to track performance against peers, measure progress, and identify opportunities to outperform your competition.

Highly-sought after AI experts working side-by-side with you to take your ideas and make them tangible. From ideation to blueprints mapped to your transformation outcomes.

Gain valuable learnings at customer roundtable sessions facilitated by ServiceNow experts, offered at premier ServiceNow events including Knowledge and select World Forums and AI Summits. Session topics are designed to enable best practice sharing, address deployment questions, and accelerate adoption of ServiceNow solutions.

Achieve faster time to value with insights from those who have done it. We will curate the right experience for your needs, pulling from ServiceNow internal use cases, deployment and adoption best practices, business outcomes and governance models. Gain a personalized plan with coaching and support from ServiceNow's Now on Now team.

Executive-focused annual health review led by ServiceNow domain experts. Reviews tailored to your priorities—governance, platform health, UI/UX, and security—to drive mutual accountability and outcomes faster. Designed for VP+ participation.​

Expert advice on deal constructs and commercial terms for flexible and simplified buying models to support your long-term platform commitment.

Together we can elevate your brand through elite storytelling and spotlighting your innovation at industry events, digital, PR channels, and more. Let us promote your success and showcase you as a global thought leader, AI-forward pacesetter, and innovative company.

A unique opportunity to leverage the experiences, insights and connections of our 11-member Global Advisory Council–leaders with deep industry expertise, global networks, and board-level insight across key sectors who can offer fresh perspectives on your most important business pursuits.

Your ServiceNow Executive Sponsor is your trusted champion—helping you navigate your transformation journey and ensuring your business priorities are understood and advanced at the highest levels.

Enjoy exclusive experiences for Marquee customers only-innovation, shared learnings and networking in an elevated setting. By invitation only.

An exclusive leadership exchange to connect with ServiceNow leaders and build peer relationships. By invitation only.

Receive up to two complimentary passes to Knowledge. Knowledge26 has concluded. View on-demand sessions and highlights. Knowledge27 details will be announced in January 2027.